Bulgaria representation for foreign manufacturers · in Sofia since 2009

Your products are bought in Bulgaria. But only through a Bulgarian partner.

We find the right distributor for you, check them and manage them on the ground, in Bulgarian. For medical devices, valves, pumps, heating and cooling, and food-processing and packaging machinery.

The first step
1,500 EUR · net · Bulgaria preliminary assessment · two weeks
  • Who uses your technology in Bulgaria, with company and contact person
  • The installed base of machines and devices like yours
  • The Bulgarian tenders under your CPV codes from the last 24 months
  • Credited in full if you continue with the six-month engagement
2 of 6,911

Bulgarian awards for medical devices since 2024 went directly to a foreign company. For industrial machinery: 14 of 545. Everything else goes through Bulgarian firms.

Source: Bulgarian contract award notices on TED, CPV 331 (medical devices) January 2024 to October 2026, checked on 27.10.2026; CPV 42 (industrial machinery) January 2024 to September 2026.

The Bulgarian market

What Bulgaria imports in our three sectors. Updated every month.

1,153 M EUR

Valves, pumps, heating, cooling

Bulgaria's imports in the last 12 months. Bought through installers and distributors.

501 M EUR

Medical devices

Bulgaria's imports in the last 12 months. Hospitals buy almost only through Bulgarian distributors.

211 M EUR

Food-processing and packaging machinery

Bulgaria's imports in the last 12 months. Processors buy with EU grants, through dealers.

Source: Bulgarian imports by product group, Eurostat Comext (DS-045409), 12 months to July 2026, provisional. Next update: mid-November 2026.

Open tenders in Bulgaria this week

A selection for our sectors. Updated every Monday.

TenderBuyerValueDeadline
Supply of surgical suture material (TED 733322-2026)University hospital “N. I. Pirogov”, Sofia1,12 M EUR23.11.2026
Integrated system for automatic sample preparation (TED 731617-2026)Specialised haematology hospital, Sofia0,70 M EUR23.11.2026
Laboratory equipment for rose oil analysis (TED 731594-2026)Bulgarian Food Safety Agency0,42 M EUR20.11.2026
Every Monday, the tenders in your sector by email. Free, unsubscribe with one click.
Alert me on Mondays

Source: TED, Bulgarian notices published 20 to 27.10.2026. Values are the buyer's estimates.

Who won in the last two weeks

These are the Bulgarian companies that supply your customers. Updated every two weeks.

ContractBuyerAwarded toValue
Medical devices for orthopaedics and traumatology (TED 725747-2026)“Sveta Anna” hospital, VarnaAIF Pharma, Elektro Med Bulgaria, Ortomed Trading4,62 M EUR
Consumables for invasive cardiology (TED 713220-2026)National Cardiology Hospital, SofiaSantis Medical Solutions, Bulmed 2000, Nestmar Medical1,64 M EUR
Upgrade of an MRI scanner (TED 719338-2026)“Lozenets” hospital, SofiaTop Hospital Service0,96 M EUR
New natural gas compressor, supply and commissioning (TED 705795-2026)Sofia municipal bus companyTASI0,71 M EUR

Source: TED, Bulgarian contract award notices 13 to 27.10.2026.

How it works

Three steps. After each one, you decide whether to continue.

Step 1

Bulgaria preliminary assessment

1,500 EUR net · 2 weeks

Users, installed base and tenders for your technology in Bulgaria. Then you know whether the market is worth it.

Step 2

Bulgaria market entry

15,000 EUR net · 6 months

Selecting and checking the distributor, first contacts with technical and purchasing people in Bulgarian, negotiations up to the quotation. Final report: enter, wait, or drop it.

Step 3

Representation

On commission

Only if we both want it: we stay your contact in Bulgaria and manage distributor and tenders.

Funding. Italy: the six-month engagement fits SIMEST Fondo 394/81, Temporary Manager (from 10,000 EUR, at least six months). Austria: Internationalisierungsscheck, 50% of consulting up to 4,000 EUR, applications until 31.10.2026. Germany: companies in Bavaria can use Go International, 25 to 40% up to 30,000 EUR. Switzerland: the first S-GE consultation is free.
Since 2009 in Sofia
English, German, Italian, Bulgarian
Contract before any payment
No mandates in the defence sector

Frequently asked questions

What exactly do I get with the assessment?

Within two weeks: the Bulgarian companies that use your technology, with contact person; the installed base of devices like yours; all Bulgarian tenders of the last 24 months under your CPV codes, with buyer, value and winner. Then you know whether and where Bulgaria is worth it.

Why not just ask the chamber of commerce or the trade agency?

Chambers and trade agencies make first introductions, and that is a good start. After that you need someone on the ground who checks the distributor, reads the tenders, negotiates in Bulgarian and stays your contact. That is our work.

What if Bulgaria is not for us?

Then you know after two weeks and 1,500 EUR, not after a year. We will tell you clearly ourselves.

How do I pay?

By bank transfer against invoice. A written contract comes before any payment. All prices net.

Who works for you?

A team in Sofia that speaks English with you and Bulgarian with the market. Register data and the register extract come with the first email.

Book

We confirm date and contract within one working day.

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